En-route rapid chargers need to increase by 20X from about 800 in 2019 to 16,000 by 2030 to keep up with demand (Delta-EE). The National Grid is developing plans to install a network of fifty 350 kW superfast charging points along Britain’s motorways. However, the requirement for ‘top-up’ charging is expected to increase 10X from 2,700 in 2016 to 27,000 by 2030 (CCC Report, 2018), with a potential market value of £3 billion. The EU market is worth £20 billion and £117.5 billion globally (~200k units).
The initial target market for our solution is 4,000 supermarkets sized over 1,000 square meter in the UK (UK Supermarket Chain Profiles by GAIN), followed by introduction to service stations, shopping malls, hotels, airports, leisure facilities (over 40,000). UK supermarkets regard charging points as a green strategy to maintain in-store footfall. Approximately 97% UK supermarkets have an unmet need for EV charging service (Emu Analytics, 2018).